We created this digital campaign for FB Groups. Knowing we have about three seconds to catch people’s attention we created a set of animated films that get in the entire message in three to seven seconds apiece. We also embraced FB’s ability to target a very narrow audience to custom make three separate campaigns.
I helped write the script for this Honda safety ad to fight the dangerous practice of texting and driving.
Of the many many many Mac vs PC spots, here are just a few of my favorites
This was a digital short commissioned by Geek and Sundry, featuring Kate Micucci, Felicia Day and Markiplier.
The agency approached me about writing Toyota scripts based on my short film the Gunfighter.
I wrote the first scripts, but in all honesty, they were tweaked and I was not involved in the production.
Here are some commercials I wrote for iPad. Some old, some new.
Two that never ran, but I think are pretty neat. Email me for the password.
I wrote these converse spots.
Mos Def read the poems and called me “white but tight.”
Here are a few of my favorite Mac vs PC banner ads.
These won lots of awards and were even featured in advertising text books about how to contextualize ads.
I like these spots because they aren’t at all about the product and yet are entirely about the product.
These spots were part of the pitch to keep Honda at RPA.
I created the concept and sold through the original spots, but in all honesty they were re-written and I was not part of the production.
I helped launch the Pixar film Wall-E.
We created the first trailer as well as these simple short films to introduce the character Wall-E to the world.
These spots helped launch a new water from Aquafina.
They’re pretty dumb.
This brand book is being used as a set of guidelines to define Toyota’s existing tagline. It’s been used as a north star for all of Saatchi’s internal work as well as for Toyota’s internal corporate identity.